Do the terms “public relations,” “advocacy,” and/or “thought leadership” make you and your team nervous?
Do you worry that your organization needs to step up its communications game or miss out on opportunities? Do you face an outright threat that is grounded in part on poor communications strategy or tactics?
What does it mean to conduct “public relations,” anyway?
The answer lies in three parts: Know your target audience; develop clear and compelling content; and be persistent in building bridges to your audience.
For more information, check out the video above. For more PR PRO TIPS and all DCC news, follow Dale on LinkedIn; and subscribe to our newsletter, DCC Dispatch. Let us know what questions you need answered.
And don’t hesitate to give us a call if you need a little help with your team’s communications efforts.